wordfighter!
Embedded Files
my role
my role
UX Researcher
project timeline
project timeline
2 months
team
team
BMV and
IIM Ahmedabad students
This emerged from BuildMyVocab. Leveraging user engagement and conducting further research with IIM-A, we translated this into a stand-alone application geared toward Two Player Gaming.
50k+ downloads,
High 7-day retention and follow-up metrics,
Recognized for its quick and interactive learning process.
simple, fruitful, engaging.
Learn and compete with friends!
Use the code shared by your friend to start a game
Scrappy testing and interviews
This was followed by rigorous user testing involving multiple steps (using the Scrappy UXR method)
focused on the word challenge
bots and their responses
number of words in a series
level of the word based on the player's previous responses (using AI)
14 student interviews resulted in quick and prompt feedback, enhancing our baseline features and improving the retention rate from 48% to 67%.
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